ABC Glass Case Essay

ABC tripe was bought by the French Group Glass International (G.I.) in 2003 and is located in the Middle East. This factory produces a low cost and smell glass brand under the appellation of ABC Glass. Besides the existing two furnaces with two lines superstar producing opal tableware and one producing clear glass, G.I. built an additional furnace which greatly improved the yield and with technicalassistance from France, the quality of locally produced ABC Glass was improved and the items were as good as anything produced by G.I. in France. However, as production expands, ABC Glass comes up with 3 main problemsSee more Examples of satire in adventures of huckfinn endeavorDifficulty with gross revenue targets Regional VP Sales and the ABC Sales group think the target is difficult to achieve. Logistics problems Because of the delay in packaging and shipping, the unusable inventory caused a yearly loss of approximately 2 one thousand thousand Dollars. Brand & marketing issues Its believed that the ABC brand potentially takes sales away from the lower end G.I. products. We are supposed to analyse the preceding(prenominal) problems through a strategic perspective and methodology and give solutions and recommendations. to a lower place are the products of our discussion.