Peak Experiences and Strategic IT Alignment At Vermont Teddy Bear Case Study

Peak Experiences and Strategic IT Alignment At Vermont Teddy Bear - Case Study ExampleThis research will begin with the description of VTBs business model. Founded in 1981 by John Sortino, VTB has undergone several ch all toldenges including a bankruptcy threat in 1990, solely still survived to provide gift delivery services. The companys product line is composed of common chord major products Calyx Flowers categorized under gifts, Bears (posh dolls), and PajamaGrams in the apparel class. With these products, the company has been striving to obtain a contend of a market often dominated by rivals. The companys customers make gift orders done web, mail, retail store, and phone as the predominant channels. Each of the aforementioned channels is supported by its ridiculous software. However, the company is considering using a single multifaceted software that will enable it to manage all orders from its clients and monitor the demand as a way of reducing redundancies in production or running play out of stock during peak seasons. As the company is committed towards meeting the divergent tastes and preferences of its customers, it allows its customers to select ensigns and outfits from a list of alternatives. Their choices are incorporated into the process of designing the bears. To sustain its value proposition, VTB produces purchases raw materials and fabrics from vendors from different locations. harmonise to Austin, Nolan, and ODonnell (2012), the purchasing of raw materials from different vendors allows the manufacturer to use the best accessible quality and circumvent snags resulting from suppliers failures to uphold integrity.