Unbranded to Branded

Eyewear market in India remains buoyant contempt recession Despite the economic crisis, the eyewear market in India as a whole displayed healthy growing in volume gross revenue in 2009, while growth in its value gross revenue slowed marginally relational to 2008. The demand for premium lenses, frames and sunglasses slowed more than that of the low-price and economy segments, so at that place was an overall slow-down of growth in value sales at the sack of review period. Spectacles still preferred over affaire lensesWhile marketers of tactual sensation lenses made an aggressive push into the Indian consumer market, especially the young prominent segment, the mass market continued to favour spectacles over contact lenses. The two factors that have kept the level and growth rate of sales of contact lenses below those of spectacles are concerns about their use and their price. The prescription medicine market remains biased in favour of spectacles and opticians seldom prescribe contact lenses unless the patient specifically requests them.Direct imports keep market altogether fragmented Retail shelves across the country are full of merchandise spectacle frames and sunglasses. These low-priced imports played an important role in sustaining demand, especially for sunglasses, whose sales enjoyed the highest growth of any subsector in 2009, as they had in 2008. These imports have as well as kept the spectacles market entirely fragmented, with only eight companies dimension even a 1% share of retail sales in Indian eyewear market. Chained specialists enjoy significant growthThe review period cut the growth of several chained specialist retailers, such as monster Eye+, GKB Opticals and Vision Care. Titan Eye+ has been a game modifier gene in that it has modernised the retail sector and forced others to follow suit. In order to remain competitive, opticians feel compelled to increase their ranges of frames, offer eye-testing services and enthrall contact le nses as well. Reliances Vision Express is another(prenominal) large player that is likely to influence marketing and distribution in the years to come.Chained specialists are also able to negotiate better deals with suppliers, assure promotions, offer better prices to customers, and provide greater visibility for new products and launches. beg for spectacles expected to continue driving retail sales of eyewear The prescription market is expected to continue to drive demand in the approximate period, as literacy rates increase, more children become prospective wearers of spectacles, and economic growth sustains the increase in purchasing power.